Data Analysis & Business Analysis
I'm a freelance data analyst and business analyst. Before I built dashboards or ran campaigns, analysis was the job: finding where a business bleeds value, defining the metrics that expose it, and turning messy numbers into a decision someone can act on.
That training came from six years in demanding environments: IT risk and controls at Deloitte, crew operations analytics for Republic Airways, and growth analytics for automotive retail in Dubai. I work remotely from Amman, Jordan with clients across the MENA region and worldwide.
What you get
- KPI frameworks and measurement plans: agreeing what success looks like before anyone builds anything.
- Ad-hoc analysis in Excel, SQL, and Python: pricing, churn, funnel, and operations questions answered with evidence.
- Business analysis: requirements gathering, process mapping, and the documentation your developers or vendors need.
- A/B test design and honest readouts, so you know what actually moved the number.
- Recurring reporting with commentary: not just charts, but what changed and what to do about it.
How it works
- Free discovery call: we frame the question and the decision it feeds.
- Data collection and cleanup: I gather what exists and flag what's missing.
- Analysis: I dig in, pressure-test the findings, and quantify the options.
- Recommendation: a short written readout plus a walkthrough call, in plain language.
Common questions
- What's the difference between data analysis and business analysis?
- Data analysis answers questions with your numbers: why sales dipped, which channel converts, where costs leak. Business analysis defines what a process or system should do: requirements, process maps, and acceptance criteria. Most real projects need both, which is why I offer them together.
- What tools do you work with?
- Excel and Google Sheets, SQL, Python, Power BI, and Google Analytics. I match the tool to the problem and to what your team can maintain afterwards.
- Is my business too small for a data analyst?
- No. Small businesses often get the fastest wins because nobody has ever looked at the numbers properly. A one-week analysis of sales or marketing data is a common starting engagement.